Privacy Policy

1. Who We Are

UKBK (United Kingdom Bedrooms & Kitchens) operates the website at www.ukbk.co.uk. We are an independent editorial directory helping UK homeowners compare fitted wardrobe, bedroom, and kitchen specialists. References to "we", "us", or "our" in this policy refer to UKBK.

For data protection enquiries, please contact us at: privacy@ukbk.co.uk

2. What Data We Collect

We collect personal data only when you voluntarily provide it through one of our forms:

• Book a Free Design Visit: name, email address, phone number, town, and preferred date.
• Upload a Quote: name, email address, phone number, town, and any uploaded quote document.
• AI Visualizer enquiry: name, email address, and room description.
• Claim a Listing: business name, contact name, email address, and phone number.

We also collect standard server log data (IP address, browser type, pages visited, referrer URL) for security and analytics purposes. This data is not linked to personal identities.

3. How We Use Your Data

We use the personal data you provide to:

• Pass your enquiry to the relevant fitted furniture firm(s) you have expressed interest in.
• Send you a confirmation of your enquiry by email where applicable.
• Respond to listing claim requests from businesses.
• Improve the quality and relevance of our directory.

We do not use your data for automated profiling or unsolicited marketing. We will not sell, rent, or share your personal data with third parties for their own marketing purposes.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), our legal basis for processing your personal data is legitimate interests (connecting homeowners with relevant local tradespeople) and, where applicable, consent (when you voluntarily submit a form). You may withdraw consent at any time by contacting us.

5. Data Retention

Enquiry data submitted through our forms is retained for up to 12 months from the date of submission, after which it is securely deleted. Server log data is retained for up to 90 days.

6. Cookies and Tracking

We use cookies and similar technologies for the following purposes:

• Essential cookies: required for the website to function correctly.
• Analytics cookies: we use privacy-respecting analytics to understand how visitors use the site. No personally identifiable information is collected through analytics.

Outbound links to firm websites include UTM tracking parameters (e.g. utm_source=ukbk) to help us measure the effectiveness of our directory. These parameters are processed by the destination website, not by us.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data ("right to be forgotten").
• Object to processing based on legitimate interests.
• Request restriction of processing.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us at privacy@ukbk.co.uk. We will respond within 30 days.

8. Third-Party Links

Our directory contains links to external firm websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policy of any site you visit through our directory.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the website after changes are posted constitutes acceptance of the updated policy.